The admin that does itself.
Enquiries answered, bookings made, jobs triaged, invoices chased, reviews asked for. We build the workflows and AI agents that do the back-office work, inside the systems you already run.
Pick an industry, then ask anything a customer would. Example business, example data, real replies.
21:40, Rightmove
A lead lands after the office has closed. Answered in under a minute, qualified, and offered three real slots from the negotiator's diary.
07:52, Flat 3
A tenant sends a photo of a boiler fault. Triaged, the right contractor asked for a slot, the landlord updated, all logged.
23:10, Booking.com
A German guest asks about late check-in and parking. Answered in German, from your house rules, in under a minute.
Mid-service, Saturday
The phone rings with a full pass. Answered on the second ring, the table booked, the allergy noted, a text sent.
each labelled by how it actually connects, including the ones needing vendor approval
a written number after the audit, before you commit — running costs billed at cost, nothing hidden
every reply comes to you first, on every build, before anything runs alone
runs on your own accounts. Stop paying and nothing switches off
No customer logos here yet. Our first client build goes live in Q4 2026 and the case study, with real numbers, goes up 30 days after that. The market research behind all of this is published in full.
Two markets, one system underneath.
UK estate and letting agents, where the portal lead that waits until morning is the instruction you lost. And hospitality in Madeira, where a guest writes at midnight in a language nobody on shift speaks. The workflow is the same in both: answer, qualify, book, escalate, log. Pick yours.
Every portal lead answered before the next agent's.
Rightmove and Zoopla leads land by email at all hours. Most agents reply the next morning; by then the applicant has booked three other viewings.
- 01Portal lead replies Qualified (buy/rent, budget, move date) and offered real slots from the negotiator's diary.<60s
- 02Viewing booking & reminders Booked, confirmed, reminded the evening before, feedback asked after.auto
- 03Tenant maintenance triage Photo in, fault matched, right contractor asked for a slot, landlord updated.auto
- 04Out-of-hours phone Calls answered when negotiators are out; viewings booked; anything else texted to the office.2s
Every guest message answered in their language, with your real availability.
Booking.com, Airbnb and direct enquiries at 11pm. Late arrivals, parking, transfers, breakfast. A phone that rings when reception is unstaffed.
- 01OTA & direct messaging Guest questions answered from house rules, availability and your PMS or sheet, in any language.<60s
- 02Pre-arrival & upsells Door codes on time; transfer, breakfast and late check-out offered at the right moment.auto
- 03Reviews, routed Happy guests get the review link; unhappy ones reach you privately first.auto
- 04Reception phone line Optional. Reservations, transfers and questions answered by phone, 24/7, in the guest's language.2s
The phone answered on the second ring, mid-service.
Nobody can take a reservation call with a full pass. An AI receptionist takes the booking, checks the allergy, confirms by text, and never puts anyone on hold.
- 01AI receptionist Answers, books into your system or sheet, texts confirmation, transfers a person when it should.2s
- 02WhatsApp & Instagram replies Tables, times, allergies, hours, parking. Booked and confirmed.<60s
- 03No-show reminders A message the morning of, with a one-tap cancel so the table gets re-let.auto
- 04Review requests The next morning, with your Google link.auto
Availability in seconds, in two languages, from an airport car park.
Our pilot: an independent rental a few minutes from Madeira Airport. Late-night enquiries, real money, Portuguese and English.
- 01Availability & quotes Cars, dates, prices and extras from the fleet sheet. Held with a licence photo.<60s
- 02Pick-up instructions The day before, with the meeting point and the driver's number.auto
- 03Review request The day after return. Tours and activities work the same way.auto
What a finished workflow actually looks like, end to end.
Take the hardest one, the phone. Answered in two seconds, availability checked in your system, booking written back, confirmation texted, summary to you. Every other workflow we build has the same shape: read your data, act, log it, escalate what needs a person. Press play.
Talk to it yourself, right now
This is the same setup we build for clients, answering for us. Ask it what we charge, whether it would suit your business, or something it cannot possibly know and watch it refuse to guess. It runs in your browser, so it needs your microphone.
Your browser will ask for microphone permission. Nothing is recorded on our side. It will tell you it is an AI if you ask, because that is how we build them.
- Your number stays yoursForward on no-answer, out of hours, or everything — your call. Nothing to install.You keep your existing number with your existing provider. We add a forwarding rule: on no answer after 20 seconds, out of hours, or always. Turn it off and calls ring your phone exactly as before.
- It reads your real availabilityTables, rooms, viewing slots: from your booking system, PMS, calendar or a sheet you control.Before it offers a slot it checks the live source: your booking system, PMS, calendar or a sheet you control. It never offers a time it can't see.
- It confirms in writingText confirmation to the caller, summary to you, booking in the system. Every call logged and transcribed.The caller gets a text with the booking details within seconds. You get a summary and the full transcript. The booking itself is written into your system or diary.
- It knows when to stopComplaints, anything off-script, or a caller who asks for a person: transferred or taken as a message with a callback promised.Complaints, anything off-script, or a caller who asks for a person: the call is transferred to your number if you're available, otherwise a message is taken and a callback promised. You get the transcript either way.
Built on Twilio and a voice model, orchestrated by n8n. Calls billed at cost (roughly 10–15p per minute). Priced to the job.
Six workflows, priced one at a time. Most businesses start with the one that hurts most.
Each is a piece of back-office work that happens the same way every time. We build it into the systems you already run, test it on your real messages, and hand it over. The phone is the sixth of these, not the whole product.
Enquiry & lead repliesWhatsApp · email · portals · DMs
Every message answered in under a minute with facts from your calendar, sheet, PMS or CRM, in the customer's language.priced per businessper workflow 02Booking, reminders & no-showsviewings · tables · rooms
Slots offered from a live diary, booked, confirmed, reminded the evening before, chased if they go quiet.priced per businessper workflow 03Maintenance & ops triagephotos in · contractors out
Tenant faults, guest issues, quotes from photos. Matched, routed to the right person, logged, followed up.priced per businessper workflow 04Reviews & follow-upsGoogle · Tripadvisor · Booking
The ask, timed for when they're happiest. Negative replies come to you privately, not to Google.priced per businessper workflow 05Custom agentsreports · rotas · stock · chasing · anything repetitive
The same steps, more than ten times a week, done by hand? An agent that reads your systems, does the work and flags what needs you.quotedafter the audit 06AI receptionistthe phone, when you want it
The same workflows, reachable by voice. Answers in two seconds, books into your system, hands over when it should.priced per business+ calls at costThree questions. We'll tell you which workflow we'd build first, and why.
What kind of business?
What eats the most time right now?
Roughly how many calls, messages or enquiries a week?
Every decision logged. Anything unusual comes to you with a draft.
It only answers on its own when the fact is in your data and it's sure. Offers, complaints, refunds, anything off-script: you get a WhatsApp with a suggested reply. You approve, edit or ignore.
- Facts only from your dataPrices, dates, availability and policies come from your sheet, calendar or system. If it isn't there, it asks you. It never guesses.The AI is instructed to answer only from the data it was given for that message: your price list, your calendar, your rules. When a question is outside that, it says so and passes it to you with a draft rather than improvising.
- You stay in the loopAnything under 90% confidence, anything about money, anything negative: flagged to you with a draft. For the first two weeks, everything is.Anything about money, anything negative, and anything the model is under 90% sure about is sent to you on WhatsApp with a suggested reply. You tap approve, edit or ignore. During the first two weeks, that's every message.
- No passwords, everYou authorise Google, Microsoft or Meta on their own login screens. Revoke us in one click.Connections use OAuth: you click Allow on the provider's own page and we receive a scoped token. We never see, store or ask for a password.
- Your data stays in your accountsMessages and calls live in your own WhatsApp, inbox and phone system. Never copied elsewhere, never used to train anything.Messages live in your WhatsApp and inbox, calls in your phone system, bookings in your diary. n8n runs on your own account and Claude is called per message with only what it needs. Nothing is copied into a database of ours.
- Yours to keepRuns on your accounts, not ours. Stop the Run plan and nothing switches off.The workflows are built inside your own n8n and your own accounts. If you stop the Run plan you lose our monitoring and updates. Everything keeps running exactly as it did.
We publish our sources. Most of this industry does not.
Before building any of this we went through 41 competitors and graded every statistic in the category. A good deal of what gets quoted at you turns out to trace back to one vendor press release from 2014.
- 29% of UK businesses now use AI, but the average adopter uses only 1.6 toolsOffice for National Statistics, 2026. Adoption is broad and shallow.From the ONS release "Artificial intelligence in UK businesses: 2023 to 2026". Adoption rose eight percentage points in a year to 29%, reaching 49% among firms with 250+ staff, but the average number of AI technologies per adopting firm moved only from 1.4 to 1.6. Nearly everyone has tried a chatbot. Almost nobody has a workflow that runs without them. That gap is the whole reason this business exists.
- UK estate agents take about four working hours to answer a portal enquiryHomeflow mystery shop, 2023. Only around 40% of sales enquiries were answered within the hour.The slowest agent took the equivalent of five working days. Rental enquiries fared better, at roughly 70% inside an hour. This is research by a company that sells to agents, so treat it as directional rather than definitive, but the method was a real mystery shop and it is the most on-target figure available for this market.
- 14% of UK diners have failed to turn up for a bookingCGA and Zonal, 2024, from a nationally representative survey of 5,000 consumers.Up from 12% the previous year. Among 18 to 34 year olds it reaches 28%, against 1% of over-55s. This is the number behind the no-show reminder workflow, and unlike most hospitality statistics it comes from a genuine research house rather than a software vendor.
- Responding to reviews makes a hotel 21% more likely to receive an enquiryCornell Hospitality Report, 2016. Average ratings rose from 3.81 to 4.04.Independent academic research on a large TripAdvisor dataset, rising to 24% above a 50% response rate, with diminishing returns past about 40%. Separate Cornell work found that one extra rating point lets a hotel charge 11.2% more at the same occupancy.
- And what we refuse to quote at youThe famous "£1,200 per missed call" is a BT press release from 2014. "85% of callers never ring back" has no traceable source at all.Both are repeated constantly across this industry, including by companies charging a good deal more than we do. We graded twenty of the most-quoted statistics in the category and published which ones survive scrutiny. If a supplier quotes you a number, ask them where it came from.
Independent car rental, Santa Cruz, Madeira. WhatsApp, email and a phone line, in Portuguese and English. The case study with real numbers goes up after 30 days live.
We would rather show you that than a wall of logos belonging to companies who have never heard of us. Big brands do run their front desks this way, and we explain who does what, but none of them is our client and we are not going to imply otherwise.
One tap. Now with a brain behind it.
Three brands, in order: W2 Create builds what they land on. W2 Taps is the card that opens it. W2 Systems handles everything that happens next.
Meet the Collective
Next stepTwenty minutes on the phone. Then a straight answer.
Tell us what you keep doing by hand. We'll tell you which workflow pays back first, what it costs, and whether it's worth doing at all. If it isn't, we say so.